A mirror to our gullibility: Mad Magazine’s clout may have faded, but its ethos matters more than ever
Today’s media environment differs from the era in which Mad flourished but... consumers are dealing with many of the same ...
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Tag: magazines
Reading right: PAMS members’ PRC research concerns addressed
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around ...
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Niche is nice… The future belongs to ‘passion’ titles
The future belongs to niche and ‘passion’ titles. Controlled distribution and the agility that comes with independence are also prerequisites ...
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Getting to know the ES SEMs 8-10 (Part 2)
The Socio-Economic Measures have replaced the LSMs. Today we unpack more about the way they spend their time and how ...
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Living a long life… online but not in print
Publisher Gisèle Wertheim Aymés has decided to print Longevity magazine as an annual, and for the rest, focus on online, ...
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First steps of the PAMS journey completed
The first results from the Publisher Research Council's Publisher Audience Measurement Survey are out.
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