Influencer marketing firm Humanz officially launches in South Africa
A new influencer marketing player has entered the South African market. Humanz is powered by data, technology and facts.
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Tag: marketing strategy
Talk shows, mobile and print audience research, and fake news: Insights from day two of #PAMRO2019
Day two of this year’s PAMRO conference, #PAMRO2019, was just as insightful, following a stellar line-up of presentations on the ...
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The disability market: An untapped and bankable segment
With an estimated 4.1 million people living with some form of disability in SA, brands need to pay attention to ...
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Diversity and inclusion in advertising: The hows and whys
Driving diversity and inclusivity in advertising is more important than ever before, as is the social good. But this can ...
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A new segmentation model for measuring advertising effectiveness
Marketers are constantly looking for new ways to make their adverts more appealing, accessible and actionable. This new methodology may ...
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Digital advertising is changing and so should our tactics
We need to move away from being fixated on action type campaigns only and see the relevance of generating real ...
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