How to give your brand life
Brand personality is not just a logo, product or an old strategy in a PowerPoint presentation that’s sitting in a ...
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Tag: marketing
AAR’s look at MarTech and the marketing ecosystem
Already-stretched resources may have to be stretched a little further to develop the critical skills required for a proper understanding ...
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Shaping the marketing ecosystem
The report explores how leading CMOs are approaching the challenges of effective ecosystem design.
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‘Brands in motion’ guided by brand purpose as their North Star (with video)
WE Communications (WE) has released its latest Brands in Motion global report, The Bravery Mandate: Make It Real.
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Awards Wrap: Loeries Week begins, Nkgabiseng Motau is jury president for the 2022 Pendoring Awards, New Generation Awards winners
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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Mixed media and the data ninjas
I am championing the message that there’s enormous opportunity ahead for young female talent who have data-related and analytical skills.
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