New direct marketing requirements under the Consumer Protection Act
Peter Grealy, Karl Blom and Wendy Tembedza - partners at Webber Wentzel - take a brief look at the new ...
Read more
Tag: marketing
The big question: What is the future of radio advertising?
In the rapidly evolving world of media and marketing, adopting innovative strategies is essential to maximise reach within target markets ...
Read more
Media Moves: AIP and Google launch Digital News Transformation Fund, IAB SA announces Y-Council members, Tractor adds eight new digital sites in key suburbs
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Association of ...
Read more
The medium or the message?
Every marketer today can repeat in their sleep the Marshall McLuhan maxim ‘The medium is the message’. It’s widely taught ...
Read more
From TV to mobile: The new form of entertainment
With South African audiences increasingly turning to digital channels, a new era of entertainment is emerging, centred on mobility and ...
Read more
From SEO to DCO: Bridging search and dynamic advertising
The landscape of digital marketing is constantly evolving, and Search Engine Optimisation (SEO) is no exception, writes Xolani Nondabula, technical ...
Read more
