The evolving nature of category leadership
Brands looking to be true ‘category leaders’ need to begin building a ‘change or die’ mentality to their category leadership ...
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Tag: marketing
The ABC: Activations, Brands and Creativity
Activations have become an integral cog in the marketing wheel for many brands. They allow brands to pull their consumers ...
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SABC appoints new spokesperson as group executive of corporate affairs and marketing position is filled
The SABC has appointed a new group executive of corporate affairs and marketing, and with this move also comes a ...
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POPIA is still on the way… but it’s taking time
The Protection of Personal Information Act (POPIA) has not been scrapped, but like almost all government regulation, is taking time ...
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Soccer Laduma and Kick Off: Fan favourites for wide audience reach
Clint Roper, head of content marketing for Soccer Laduma, talks about how Soccer Laduma and Kick Off are providing a ...
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Branchless banks and low data costs: Michael Jordaan, a man with social change on his agenda
As the great Bill Gates once said “Banking is necessary, but banks are not”; Michael Jordaan echoes those same sentiments ...
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