Culturally relevant brands connect with consumers (with video)
Brands that tap into current social discussions will win favour with consumers, but they must do so in the right ...
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Tag: marketing
The trials and tribulations of Facebook, Snap
Facebook and Snap have quickly morphed to become platforms. The impending question is, exactly what kind of platform do they ...
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ROAD research changing South Africa’s out of home landscape
Having been involved with the media industry for 25 years, Trish Guilford is extremely positive about the SA OOH industry, ...
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The client/agency relationship: How to avoid a divorce
The expectations of the client and the agency need to be spelled out from the start. Sometimes rescuing the previous ...
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Fusion needed in South African media research
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons.
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Key trends in email marketing: What you don’t know about this tried and tested channel
Email marketing remains a tried and tested tool for communication. Here are six must-know trends in the sector.
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