How dynamic creative is making ads smarter, faster and less boring
Back in 2023, a few curious minds sat in a meeting room, accompanied by some rather questionable coffee, and asked ...
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Tag: marketing
Awards Wrap: 2025 Bookmarks finalists announced, Shop! SA announces 2025 Awards judges panel
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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The rebrand that went full circle
Warner Bros. Discovery (WBD) recently announced the streaming app Max will revert to the name HBO Max this summer. The ...
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Bots vs brains – or sentient vs synthetic?
As artificial intelligence advances into all industries, one question still looms: will machines replace PR professionals? No, argues Caryl Kolk, ...
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Leading the charge: Dentsu secures elite Google Partner status
Dentsu has been officially recognised as a Google Marketing Platform Sales Partner in Africa, an achievement that places the agency ...
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MVNO: Why brands should stop renting their customer relationships
In a world where customer data is the new oil, most brands are still renting the well. They run expensive ...
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