WPP appointed global shopper marketing partner for Heineken
WPP has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken brand portfolio, ...
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Tag: marketing
Media Moves: Primedia Instore joins Shop!SA as founding member, Weber Shandwick appoints Larry Khumalo-MacArthur as market lead, DGSA launches to champion creative directors’ rights
The Media Online’s weekly round up of people, account and business moves in media. This week’s BIG move: Primedia Instore ...
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Advertising industry urged to understand, apply and act on AI
The Association for Communication and Advertising (ACA) has hosted its first-ever AI in Advertising Forum at the WPP Campus in ...
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Awards Wrap: Gateway triumphs at Footprint Marketing Awards, WPP tops WARC’s Effective 100 list, 5FM and Good Hope FM nominated for UMA awards
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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Change, reinvented: A people-centric approach
As organisations enter the new year, many are refreshing strategies and refining goals amid a rapidly changing landscape. About 80% ...
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Keeping your brand real in an AI-infused world
Open LinkedIn right now and you’ll quickly spot the indisputable signs of AI-generated marketing content. You know the type: those ...
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