Tag: media agencies

“It is critical for every brand in Africa to have a digital strategy beyond the Internet. Think small screen and ...

After decades in the industry, Virginia Hollis highlights the plight of media agencies. I’ve been involved in media agencies most ...

Planning and buying: is it art, science or commodity? It's a painful industry question. Media strategy, planning and buying shouldn’t be commodities, ...

A number of top-flight media agency folk have flown the coop. Why are they doing this and what is the ...

Erica Gunning ponders how the changes in the traditional media have affected media agencies. It’s no secret that the traditional ...

The LSM 4-6 consumers are the biggest grouping and are vital to advertisers. Gordon Patterson explains why they are so ...