Agencies must stop acting like they have battered housewife syndrome – Celia Collins
On the back of her win of this year’s MOST Awards Media Agency Legend Award, we sat down with Celia ...
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Tag: media buying
Three reasons why programmatic media buying is effective for marketers
As marketers of e-commerce companies are pressured to meet KPIs, questions arise on how programmatic media buying can be used ...
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The Granddaddy of all ad buys: The transformation of the Super Bowl ad experience
The Super Bowl is not just about football; it's also about advertising and is a major feature of global ad ...
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AI won’t be biggest thing since sliced bread but WILL change TV advertising
Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now ...
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A rethink in the approach to media by agencies and advertisers
Media fragmentation, multi-screening and the rise of on-demand consumption have all forced a rethink of media strategy in South Africa.
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Getting more attuned to radio audiences
Advertisers and media agency personnel rely on media currency surveys, such as BRC TAMs and RAMs, to inform their selection ...
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