Racism in the media and marketing industries: Has anything changed in 22 years?
The first few weeks of 2016 has seen a surge in debate over racism, the like of which this country ...
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Tag: media buying
Debate will shape the ad business in 2016
OPINION: 2016 is shaping up to be an interesting year. If there’s one thing we can all absolutely agree on ...
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Questions on the evolving TV advertising landscape
I spent the early part of this week at UBS’ 42nd Annual Global Media & Telecommunications conference in New York ...
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Bringing brand data to programmatic
The question of how we measure advertising success is not new.Whether it is about an immediate response, building long-term brand ...
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Premium or programmatic: Both have a part to play
South African marketers who wish to drive the best possible return on investment from digital marketing and advertising need to ...
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Media (agencies) in crisis
OPINION: Our industry is at a serious crossroads. The cost of experienced people is soaring as market forces determine what ...
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