Measuring the multiplier effect of radio
This article was provoked by a report on The Media Online website on the paper presented by Clare Bowen titled ‘Reappraising ...
Read more
Tag: media measurement
Briefly… OOH media research under spotlight at Pamro conference
In the past few years, methodologies for measuring Out of Home (OOH) media have been rapidly evolving. Delegates at the ...
Read more
Jennie Beck to unpack hybrid audience measurement at Pamro conference
Yet another good reason to attend the 16th Pamro and All Africa Media Research Conference in Dar es Salaam, Tanzania ...
Read moreBriefly… PAMRO 2015 to set standards in advertising and media research
The 16th PAMRO and All Africa Media Research Conference will take place from 23 – 26 August 2015 in Dar ...
Read more
Ornico buys Fuseware, giving impetus to media measurement in Africa
Ornico has bought social media monitoring and analytics company Fuseware, the media monitoring and analysis outfit announced this week. The ...
Read more
Getting the full picture of digital audience measurement
Digital audience measurement has a long way to go in South Africa, says Byron John. Over the last few months ...
Read more
