Tag: media research

During the course of this past week I was fortunate to attend and participate in the asiConferences International Radio & ...

Media Reactions, the new Kantar ad equity study, celebrate the media environments where great ads thrive in this ever-changing world, ...

Completing fieldwork for the first MAPS research required adapting and innovating due to Covid-19. Nevertheless, Plus 94 Research has completed ...

There are challenges still facing media measurement in Africa, but the mobile phone, for one thing, is improving matters, as ...

It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold.

Following the address by President Cyril Ramaphosa last week on easing Covid-19 lockdown restrictions, media coverage shows increased mentions of ...