Taking the pulse of media industry research
The Publisher Research Council’s Josephine Buys checked in with South Africa’s industry research bodies to find out about their state ...
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Tag: media research
Getting media right: Marketing in motion
Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns.
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Another reassuring report back from TAMS
In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update ...
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PRC and Nielsen launch fused PAMS Brands
The Publisher Research Council, who pioneered media survey fusion in South Africa last year, has now fused a digital study ...
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Media Beyond The Numbers: Is SINGLE source the answer?
Should single source research be the go to for South African research? Nkateko Mongwe emphatically says YES, with these three ...
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The disability market, data and insights, and rural audience measurement techniques
The final day of this year’s #PAMRO2019 conference offered up six more thought-provoking presentations, discussions, and two accolades awarded.
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