Retaining customers for the long term: Three waves of retail customer engagement
New shopping habits brought on by the pandemic are creating both challenges and also huge opportunities for retailers to rethink ...
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Tag: media
Purpose-driven ads: Reaching wider, while doing good
Funded through digital and out of home advertising, purpose-driven ad campaigns yield industry performance-driven metrics, as well as positively measured ...
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Message, medium, method: How radio delivers insights-driven content marketing
Movie buffs are sure to remember the line, “If you build it, they will come” from Kevin Costner’s 1989 Field ...
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What media analysis says about reporting on vaccinations in SA
Almost 58 000 articles have been published mentioning vaccines in some shape or form since July.
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Impact in just 280 characters: It’s time for more brands to Tweet
If you didn’t launch your new brand, product or service on Twitter, did you launch at all? With over 192 ...
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Investing in sport is still good business for big companies (and vital for fans too)
The pandemic has placed enormous pressure on sport. Vital sponsorship budgets have been drastically cut. But the game is not ...
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