Whose branded entertainment is it anyway?
With the explosion of streaming services and the plethora of TV channels available, brands are realising that traditional methods of ...
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Tag: media
Covid-19 puts a spin on the implementation of POPIA, thanks to remote use of personal devices
The enactment of POPIA is just weeks away. How can a company ensure its employees protect any personal data that ...
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Media Moves: Tractor to boost businesses to tune of R8m, Greg Aldridge joins Ultimate Media, new round of SANEF relief funding opens, SoundInsights launched
The Media Online’s weekly round up of people, account and business moves in media.
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Media agency remuneration: The race to the bottom
There is a race to the bottom of the media industry that has been going on for years, and there ...
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MAPS first wave data rolls in after riding out Covid-19 challenges
The much-anticipated first wave of Marketing Research Foundation’s Marketing All Product Survey (MAPS) data has rolled in – despite the ...
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AVOD will be big, but will take its time getting there
Streaming is changing the world of TV viewing. But, unfortunately for the advertising world, the vast majority of this viewing ...
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