Tag: mediamark

What are the challenges radio sales agencies face in a tough economy and what are the solutions for overcoming them? The year ...

Tight budgets, too much information, too many channels... media agencies battle sometimes to cut through the clutter. So Mediamark and ...

Media sales representatives are under pressure to improve their consultative selling skills, understanding of technology, and ability to access and ...

Public sector advertising differs from commercial advertising in its intent, approach and strategic objectives. Government needs media and marketing partners ...

More and more South African brands are turning towards advertiser funded programmes (AFPs) in an effort to differentiate themselves in ...

The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media ...