In The Hotseat with Mediamark’s Wayne Bischoff
Wayne Bischoff was recently named as the new CEO of Mediamark. He has nearly three decades of experience in the ...
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Tag: mediamark
The secret of radio’s success: Its old strengths remain, but it evolves with the times
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to ...
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In the here and now: Why radio is key in the media mix
Radio still reaches significantly more people than the Internet. Per the Radio Audience Measurement Survey (December), 35.8 million people listen ...
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Three rules for selling media successfully
Advertisers realise radio, especially regional radio, combined with all the other social media and digital platforms, is measurable, interactive and ...
Read more‘People do not listen to radio ads, they listen to what interests them… sometimes it’s a radio ad’
If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem, ...
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Breaking news: Kagiso Media now owns 100% of Jacaranda FM and Mediamark
Kagiso Media has bought the last shares owned by Lagardère Active Radio International, and now owns 100% of Jacaranda FM ...
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