Why aren't more brands experimenting with audible logos? It turns out that lots of brands are but like everything else in media and marketing, it's a science. Read more
Perhaps it’s time to stop being so sensitive [about ads]. Then again, perhaps we are not sensitive enough. It’s a tough nut to crack. Read more
The digital revolution has brought a new face to media agencies, which they must embrace, writes Melina Meletakos. “Media is still simple, it is just different and you have to adapt.” So say... Read more
A colleague came into my office to brief me on a client’s campaign, and a familiar scenario played out. Her strategy, she said, consisted of television and radio primarily, but that cl... Read more
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