Nielsen launches new Smartstore offering in South Africa
Nielsen is revolutionising shopper behaviour research by using immersive virtual reality technology to digitally recreate a shopping experience.
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Tag: Nielsen
TV ads, brand sponsorships and OOH are consumers’ most trusted sources
'Traditional' media investment still constitutes the biggest portion of South African brands’ marketing expenditure.
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BRC’s products and brands survey different to PRC’s data-sets
The Publisher Research Council's data-sets are completely different to the Broadcast Research Council of South Africa’s ES product and brand ...
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PRC, Nielsen and IAB SA to fuse their data-sets
After a lengthy void in consumer and brand research in South Africa, after the demise of AMPS, there are now ...
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Reading right: PAMS members’ PRC research concerns addressed
Flooding, the high frequency readers vs average issue readers ratio, and a 12-month filter period were all concerns raised around ...
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Great opportunities for digital ROI, but too many metrics an issue (with videos)
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for ...
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