Nielsen Africa and PRC launch Fusion 2018
Fusion in media research has arrived in South Africa, through a partnership between Nielsen Africa and the Publisher Research Council.
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Tag: Nielsen
The radio rollercoaster: Brutal or booming times?
While times may not yet be booming for radio broadcasters, those who have a clear vision of how to deliver ...
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Change is not a breeze, and nor are competitive adspend analyses…
One of the most laborious tasks that media strategists and planners are required to undertake is the preparation of competitive ...
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Nielsen launches new Smartstore offering in South Africa
Nielsen is revolutionising shopper behaviour research by using immersive virtual reality technology to digitally recreate a shopping experience.
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TV ads, brand sponsorships and OOH are consumers’ most trusted sources
'Traditional' media investment still constitutes the biggest portion of South African brands’ marketing expenditure.
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BRC’s products and brands survey different to PRC’s data-sets
The Publisher Research Council's data-sets are completely different to the Broadcast Research Council of South Africa’s ES product and brand ...
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