Tag: Nielsen

Citing a Nielsen statement that people over 50 are the most valuable generation in the history of marketing, Bob Hoffman ...

Publishers, advertisers and media agencies will be able to gain a deeper understanding of their audience across YouTube using metrics ...

Overall it is clear that the BRC TAM panel is in fine fettle. Given the hiatus in leadership at the ...

Since 2014, Nielsen has conducted a Digital Consumer Survey across several countries internationally. Now, for the first time, that online ...

The brands that are getting outdoor right are not only raking it in from their outdoor campaigns, but are also ...

At the recent PRC Fusion 2018 launch, Nielsen’s global Data Science Lead for Watch, Jonathon Wells, and the Publisher Research ...