Clutching at native advertising is clutching at straws
I’m entranced by the apparent inability of the publishing industry, especially newspapers, to see clearly why so-called ‘native advertising’ is ...
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Tag: Nielsen
Television audience panel expands leading to ratings stability
Nielsen, with the South African Audience Research Foundation (Saarf), has introduced a large number (55% more) of new households to ...
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A future view of television advertising and measurement
An ad on Simulmedia's website, under a section called 'work with us', says it is "looking for people to help ...
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Briefly… OOH shows good growth
Out of Home South Africa has released the latest figures for the out of home industry. Sarel du Plessis, executive ...
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It’s all in the execution
I'm still in a glow from my past week, having had the good fortune to spend four-and-a-half days of it ...
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Crunching the numbers: what 2011 ad spend can tell us about 2012
The MediaShop, in its Shop Talk newsletter, recently released a wrap of 2011’s ad spend figures, and they looked better ...
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