Making the most of malls
In the Liberty Midlands Mall in Pietermaritzburg, elderly ladies can be seen every evening in takkies and tracksuit pants, chatting and ...
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Tag: Out of Home media
If you want to milk the cash cow you need to go MOOH!
OOH DEBRIEF: The OOH industry is a bit like the Tardis. It’s a great deal bigger than it looks from ...
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Impact! How digital billboards told the story of the Boston bombings
While reading Chris Moerdyk’s article in the last edition of The Media Online, Boston bombings prove the value of social ...
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South Africa – a mall society
South African cities are not blessed with wide pavements and long boulevards that enjoy major pedestrian footfall, as found in ...
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In defence of the ‘amazing’ AdEx
One thing I will say is that 'amazing' is probably the most ambiguous word ever. It can mean amazing in ...
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A brief to lobby and intervene in out of home industry
The need for a strong out of home advertising industry association has never been greater for players operating in the ...
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