The Africa outlook: OOH is entering a new age
Although the anticipated evolution of out of home media on the continent was slowed by the Covid-19 pandemic, the sector ...
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Tag: out-of-home
Customer experience in a post-pandemic world
Customer experiences are an ever-changing beast. They will ebb and flow with society, and society is less engaged than it ...
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Grey Advertising puts skin in the game with bold OOH campaign
Grey launched a new campaign this week to market itself to potential clients and future talent, and at the same ...
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Growing through the new norm
The pandemic may have shaken the advertising industry, but opportunities remain for companies willing to adapt.
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New programmatic DOOH standards established by ad tech leaders
Six leading digital out of home (DOOH) technology platforms have partnered to bring standardisation to digital-out-of-home venue data and help ...
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The power of creative to Shout 4 Good
For the past 50 years, JCDecaux Africa has been at the forefront of innovative out of home campaigns, delivering impactful ...
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