Tag: pDOOH

The festive season has officially arrived – and South Africans are set to spend. According to Wonga’s sixth annual Summer ...

Starting a business is a notoriously difficulty exercise, with as many as one in five failing within the first year ...

When I was invited to speak at the World Out of Home Organisation’s (WOO) first Regional Forum in Africa, in ...

Primedia Outdoor, a division of Primedia, has announced the appointment of Thulani Dumakude as the new executive for rights & ...

Digital out-of-home (DOOH) advertising or the enhanced programmatic digital out-of-home (pDOOH) advertising, demonstrates the most substantial influence on brand recall. ...

Reporting on attention – rather than merely impressions – will secure the OOH industry’s future success and sustainability within a ...