Polling the polls: How one man got it right
Up on the hill overlooking the triumphant mess that is election week in South Africa, stands a lone man armed ...
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Tag: polling
Psychographics: the behavioural analysis that helped Cambridge Analytica know voters’ minds
Cambridge Analytica's approach to data-crunching represents a step change in how analytics and psychographic profiles can be used as a ...
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Maybe online research isn’t so flawed after all
Is online research valid? Could it be even more valid than other traditional techniques? Max Kalehoff takes a look. The answer ...
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