Why journalists remember PR consultants who give before they take
Building strong relationships with journalists is a big part of working in public relations. It’s not only about securing coverage ...
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Tag: PR
Confronting communications’ triple threat
Sigmund Freud, the Austrian neurologist known for founding psychoanalysis, had a significant influence on human behaviours theories. His nephew, Edward ...
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PR & AI: A marriage of ethical considerations, collaboration and data security
Artificial Intelligence (AI) has been part of our cultural imagination for decades, from the late 1920s depiction in science fiction ...
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Five tips to thrive in today’s fast-paced PR industry
Public relations in 2025 demands adaptability, strategic thinking and resilience. It requires a sharp skill set and the ability to stay ...
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From hearts to carts
Love may conquer all, but in February, capitalism conquers supermarket aisles with heart-shaped candies and flowers, urging us to "buy ...
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The real world pressures on PR in 2025
With 2024 ending in chaos — marked by Donald Trump's winning the US elections, conflicts in the Middle East, discussions ...
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