In another PAMS2019 first, the Publisher Research Council uses quality control technology
Given the increasing geographical challenges of F2F surveys in the South African context, PRC have been collaborating with Nielsen to ...
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Tag: PRC
True reflection of South Africa’s top income earners in PAMS2019
Until now media researchers have estimated the value of South Africa’s top income group. The PRC used actual SARS data ...
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The ‘Netflixification’ of on-screen reading habits
Digital reader subscription models utilise data science for relevance. Meanwhile, reader appetite for quality content is growing.
Read moreDaily Sun changes footprint, goes digital only in five provinces
The Daily Sun published its last print issue of the newspaper for regions other than Gauteng, Limpopo, Mpumalanga and North ...
Read morePAMS 2019 reveals a number of firsts for South Africa’s media research industry
The Publisher Audience Measurement Survey 2019 results, released last week, came at a time where trust in media brands has ...
Read moreThe Lockdown Chronicles #13: Lord Nelson and Cele – kissing cousins
In the disrupted media landscape the successful media strategist will display a high level of absorptive capacity and the cognitive ...
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