Tag: Primedia Outdoor

Out-of-home advertising has emerged from lockdown stronger than ever as a dynamic platform for marketers to capture resurgent audiences.

In the first episode of The Media Lounge, panelists will reveal how their companies pivoted to operating in a constantly ...

A spectacular living billboard is stopping traffic in Rivonia Road. The billboard 'nursery' was created for Checkers to highlight the ...

Level 3 Lockdown has started. For South African’s living through the global COVID-19 pandemic, we're asking “what’s next?” or more ...

The construction, renovation and revamping of many airports across Africa is creating more valuable spaces for advertising opportunities.

Out of home may be the oldest advertising medium, but its strengths remain undiminished in the changing media ecosystem.