Tag: privacy

'Empathic media' is an advertising system capable of sensing aural, visual, physiological, or other feedback of a consumer in response ...

Technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers.

We, in our business, use cookies transparently to make sure that advertising matters for brands, publishers and most of all, ...

In a ground breaking judgment, the High Court in Pretoria has ruled certain provisions of RICA, are unconstitutional.

By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations.

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