IOT for marketing: Building a buyers persona with psychographics
Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move ...
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Tag: psychographics
Exclusive: Redefining radio audience profiling for advertisers
South Africa’s only dedicated online radio sales house, Awake Online is further changing the industry, with a new approach to ...
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Vusi Thembekwayo: ‘They don’t have a long-term strategy because there isn’t a long-term in today’s world’
Brands need to step away from their strategy and listen to what their consumers want, which should be based on ...
Read more![The death of demographic targeting [part 2]](https://themediaonline.co.za/wp-content/uploads/2018/07/Screenshot-2018-07-31-05.05.27.png)
The death of demographic targeting [part 2]
Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...
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Maybe online research isn’t so flawed after all
Is online research valid? Could it be even more valid than other traditional techniques? Max Kalehoff takes a look. The answer ...
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