Tag: psychographics

Psychographic characteristics are important because they provide a much narrower and targeted view of the customer or consumer. Psychographics move ...

South Africa’s only dedicated online radio sales house, Awake Online is further changing the industry, with a new approach to ...

Brands need to step away from their strategy and listen to what their consumers want, which should be based on ...

Saying demographic targeting is dead doesn’t take away its importance, or that demographics are irrelevant or that they shouldn’t be ...

Is online research valid? Could it be even more valid than other traditional techniques? Max Kalehoff takes a look. The answer ...