Most users don’t mind ads – if they are relevant, timely and of good quality
The reality is, relevant ads will improve our lives and we need to 'pay' publishers that produce quality journalism. So ...
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Tag: publishers
Google and Facebook cosy up to media companies in response to the threat of regulation
It should be noted that news publishers’ sentiment towards Google has improved whereas it has worsened towards Facebook... no surprise ...
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World Press Trends 2017: Trust is the new currency for success
In these times of fake news, trust is a crucial factor underpinning the news industry, according to the just-published World ...
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Is content marketing the new black, with brands becoming content publishers?
Brands are no longer merely peddling products, Ané Honiball reckons. They’re producing, unearthing and distributing information. Do you remember the ...
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Five things publishers can do to increase revenue
In their Programmatic Advertising Forecast, eMarketer states that non-programmatic spend – the traditional insertion order based deals – is in ...
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It’s not too late to minimise ad-blocking in South Africa
Just 13% of South African consumers use ad-blocking technology. That's the news from a new research report by Effective Measure, Ad-Blocking ...
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