Finding the hidden patterns in radio measurement
Lead data scientist at DCMN, Dr Heiko Schmidle, recently visited Cape Town to deliver a masterclass on finding hidden patterns ...
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Tag: radio advertising
Three rules for selling media successfully
Advertisers realise radio, especially regional radio, combined with all the other social media and digital platforms, is measurable, interactive and ...
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‘People do not listen to radio ads, they listen to what interests them… sometimes it’s a radio ad’
If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem, ...
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The power of radio is still abused by appalling advertising V2
'I have been banging on about crappy radio advertising for decades now. And I will continue to do so until ...
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Exclusive: Redefining radio audience profiling for advertisers
South Africa’s only dedicated online radio sales house, Awake Online is further changing the industry, with a new approach to ...
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Reaching radio stations across South Africa with non-traditional advertising
Ultimate Media has positioned itself as the one-stop-show for radio in South Africa, creating a direct link between stations, agencies ...
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