Tag: reach

As agencies, we need to constantly re-evaluate our strategies and explore the best channels to deliver on objectives.

Brian Wieser is worried about TV advertising’s future. I don’t believe any other prognosticator has been so consistently right (and ...

Product placement works great -- and in the ever-expanding world of digital video, the opportunities are expanding as well.

Primedia Malls has successfully launched an extended Digital Impact network. It has a combined total of 267 digital advertising screens ...

The economic turbulence of the past few years has buffeted South African consumers and their shopping habits. How can retail ...

More than four billion people now use email daily, making it the largest social network in the world, so it ...