Profile of South Africa’s (cash flush) gay consumers revealed
A comprehensive research project delving into the consumer profile of South Africa’s gay and lesbian community has been completed. Lunch ...
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Tag: research
Malawi, land of outdoor advertising opportunities
As the business world’s gaze turns towards African developing markets, outdoor advertising companies need to understand the different segments in ...
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Outdoor media industry responds to research funding issue
MEDIA STATEMENT: Out of Home Media South Africa (OHMSA), has responded to the Marketing Association of South Africa’s (MASA’s) proposal ...
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Oscar show likely alienates Millennials
We just finished watching the Oscars, which may have done more to alienate the Millennial audience than last year's Franco ...
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Measuring the tone of the President’s SONA
In what is being touted as a first in South Africa, media research house Media Tenor and Online Reputation Management ...
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Our industry is in crisis. What are we going to do about it?
This week newly appointed CEO of the Marketing Association of SA, Sarel du Plessis, sent a letter - signed by ...
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