The SABC is so close, yet still so far
The SABC is a gold mine. Management just needs to find out fast where to dig sustainable shafts instead of ...
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Tag: revenue
Putting music in the hands of listeners, ECR launches 28-day Music Makeover campaign
A new brand campaign and a clear strategy are central to East Coast Radio’s plans for listener and revenue growth. ...
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Insights into digital advertising revenue generation and content strategies
The Africa Digital Media conference, held last week, provided some fascinating insights into evolving revenue generation strategies for online media.
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Green shoots starting to emerge at SABC… but it’s not enough
The SABC has saved R463 million over the past two quarters, due to strategic, aggressive cost-cutting measures. But it’s still ...
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Agencies must stop acting like they have battered housewife syndrome – Celia Collins
On the back of her win of this year’s MOST Awards Media Agency Legend Award, we sat down with Celia ...
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SABC deal with Cricket SA delivers commercial opportunities (with videos)
The deal struck between CSA and SABC for broadcast rights of the T20 Cricket League will give the broadcaster major ...
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