In-house agency heading for the out house?
Aided and abetted by Covid19 restrictions, companies of all sizes set up in-house marketing operations at a time when work ...
Read more
Tag: Scopen
Unlocking agency methodologies
The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic. The ...
Read more
How marketers rate creative and media agencies
AGENCY SCOPE, the biennial research on trends within advertiser-agency relationships and the perception and image of the agencies, covering 300 ...
Read more
Top creative agency professionals judged by ‘jury of their peers’
“Ranking the top professionals in the creative agency space in South Africa is usually determined by a vote, with a ...
Read more
SA’s top 10 most admired media agency professionals
“As the only study in South Africa where marketers rate their personal choice of media agency professionals, this year’s study ...
Read more
Managing marketing and agency ecosystems in a post-Covid world
The Independent Agency Search & Selection Company (IAS) occupies a unique and privileged position at the heart of the marketing ...
Read more
