Understanding the South African mobile consumer
People have been trading since antiquity and the saying “business as usual” is just as powerful as ever. The last ...
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Tag: search
Understanding the digital revolution
“The Digital Revolution is over. We won” – Randall Rothenberg, CEO, IAB, 2013 I have read, with some interest, a ...
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A year of transition for media
The clearest example of the acceleration in product consumption has been mobile, signalling what will be the most rapid transition ...
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Playing the search game in rugby
As the Super 15 resumes this weekend, South Africans are gearing up for the final phase of the tournament. Our ...
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What South Africans are searching for
Digital marketing agency iProspect creates customised and integrated digital marketing programmes that drive and measure business results. Search director in ...
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Briefly…Curiosity created the click
Interactive multimedia and digital out of home platforms are the way that brands are reaching their audiences. Innovation is where ...
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