Over the past 50 years, customer service has played an increasingly important role in the success of both B2B and B2C businesses. This development has driven the growth of call centres and h... Read more
Materialism helps explain the consumer behaviour of youth. They are interested in new products and more responsive to advertising and promotional efforts. Their parents view them as more exp... Read more
Catharine P Taylor, writing for Social Media Insider on MediaPost, asks whether the New York Times’ new paywall should make Twitter shut down its @freeNYTimes Twitter feed. As I write... Read more
Guests attending the royal wedding of Prince William and Catherine Middleton next month will be expected to refrain from tweeting, blogging or snapping images on their mobile phones during t... Read more
David Berkowitz, writing for MediaPost’s Social Media Insider, tells how he used social media while traveling through Africa. “A major part of the value of using Facebook while in tran... Read more
Commuters to the Cape Town CBD this week were greeted by a phalanx of posters lining main routes in and around the city announcing that the Cape Party was contesting the local elections. Sli... Read more
