Tag: sports marketing

Tumelo Selikane, Managing Director at Nielsen Sports SA, shares his insights on the evolution of live sports consumption, following the ...

Nielsen Sports SA has hosted the latest edition of its Annual Trends Breakfast at the Bryanston Country Club in Johannesburg. ...

With sports streaming on the rise, traditional broadcasters are no longer the gatekeepers of sports content. Let's consider the implications, ...

What happens when you unite the biggest pop star in the world and a two-time Super Bowl champion? A whole ...

Passion marketing what we obsess about as an agency. “Huh?” is often the response we get when discussing it. Traditionally ...

South Africa’s third attempt at a sustainable local T20 cricket competition finally hit the mark. That's the word from Nielsen ...