Media market trends demonstrate the need for sustainable and innovative strategies
Traditional TV and radio are competing with their very consumers through the growing interest in independent YouTube channels, TikTok posts ...
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Tag: sustainability
How the advertising industry can drive demand for a low-carbon lifestyle
There is no time to waste in getting this right. The collective efforts of the advertising and marketing industry - ...
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Mind the Gap: Community radio and media trust
David Ogilvy once described radio as the 'Cinderella medium'. But if we analyse community radio’s ability to act as a communication portal ...
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Greenwashing advertising sometimes misses the mark
Marketers and brand managers do love to stay on trend when it comes to the latest advertising developments, but sometimes ...
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Digital innovation spurs retail consumer connectivity
Customers expect an easy, hassle-free omnichannel shopping experience; and digital innovation is the answer that retailers have been waiting for.
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Eight out of 10 South African consumers want brands to drive sustainability
Ninety-two percent of South Africans say the topic of sustainability is important to them, yet only 58% claim to be ...
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