Adapt and thrive: The evolution of consumer behaviour
Ultimately, businesses must seek to find the right balance between trust, data, personalisation, loyalty and the customer experience to enable ...
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Tag: technology
The four key elements to acing influencer marketing
The progression of influencer marketing from tactical to essential makes having the right tools at your disposal that much more ...
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Auto industry technology predictions: What’s ahead for the rest of 2022?
Following two years of intense market disruption, automotive manufacturers and suppliers are eager for glimmers of positive news, writes Infor's ...
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The omnichannel customer experience: integrated and in real time
If you want to cater to the modern consumer, you have to adopt a new approach to customer experience - ...
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African brand values achieve growth by leveraging digital transformation
MTN (brand value up 49% to US$4.0 billion) has retained the number one place on the ranking of the most ...
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Ignore at your peril: How Africa’s AI and startup scene is getting ready to change the world
Embodying entrepreneurship and innovation like no other sector, Africa’s startup ecosystem is blossoming. Innovative thinkers are localising tools such as ...
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