TV ads will straddle streaming AND linear for years to come
The human juice is back in the ad business. Conferences and events are back. Wall Street’s on-and-off love affair with ...
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Tag: technology
Facebook relaunches itself as ‘Meta’ in a clear bid to dominate the metaverse
Facebook chief executive Mark Zuckerberg has announced the company will change its name to Meta, saying the move reflects the ...
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Understanding customer-centric content marketing for better email engagement
Email marketing is something most businesses are doing but few get right. Often, this causes frustration because responses are low, ...
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Radio starts listening
Radio needs to embrace tech in order to understand its audiences and their needs better.
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Investing in sport is still good business for big companies (and vital for fans too)
The pandemic has placed enormous pressure on sport. Vital sponsorship budgets have been drastically cut. But the game is not ...
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Join Meltwater’s Southern Africa innovation panel for insights into what’s next
On Thursday the 30th of September 2021, Meltwater returns with some of Southern Africa's foremost experts in innovation and trends ...
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