Audiences still matter more than algorithms
The real transition taking place in media today is not print versus digital, writes Esmé Smit. It’s from noise to ...
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Tag: the Business of The Media
The Media: Ideas, innovations and insights
Reading the contributions to this issue of The Business of the Media, alongside the latest local and global industry research, ...
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The Business of The Media: Sharp insights, expert commentary
The Business of the Media magazine is where strategy meets storytelling. This publication unpacks the forces shaping today’s media landscape ...
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On the road to real reach
Audience data from The Outdoor Measurement Council’s ROAD survey – reliable research based on international gold standards – proves out-of-home ...
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Considering the OOH landscape…
The out-of-home (OOH) advertising sector in South Africa has experienced growth in the expansion of digital screens across various environments. ...
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Lemons, lemonade: Just another day in paradise
This year, I celebrated working in the advertising and media industry for 25 years. I’ve now officially spent more than ...
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