New strategy and human intelligence division for The MediaShop
Driven by a new human intelligence unit, The MediaShop is evolving its business strategy around deeper consumer insights and customised ...
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Tag: The MediaShop
Of #hashtags and toyi toyi Twitter storms
Organisations and brands providing services and products to consumers have to ensure that they have social media departments and digital ...
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Are we laying bricks, or buying media?
When thinking about this blog in the midst of the daily humdrum, the story of the three bricklayers came to ...
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Opportunities lost: The impact of corruption on your media rand
In years gone by the adage "flat is the new up" was jokingly bandied about. Now it is cried out ...
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Culture Cure: ‘Marketing is the control of cultural messages’
The Cure in Jozi! One of my all-time favourite bands. I simply couldn’t pass up this opportunity. So I packed ...
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Wanna play? The rise of eGaming in South Africa
SuperSport has a dedicated eGaming channel. Between January and February 2019, it had a viewership of 2 174 000. The ...
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