Intelligent print advertising still seems very powerful
Print advertising still works, but only if it is approached in the right way. The people in charge of print ...
Read more
Tag: trends
Countdown to #WMEMC2018 has begun
The 2018 World Media Economics and Management Conference will see media professionals gather to chart the future course of journalism.
Read more
The top Google searches in SA for 2017
What people, places, and things trended on Google in South Africa this year? Here are the results from Google SA; ...
Read more
A rethink in the approach to media by agencies and advertisers
Media fragmentation, multi-screening and the rise of on-demand consumption have all forced a rethink of media strategy in South Africa.
Read more
Changing behaviour of online consumers across generations
The results of Kantar TNS and Google's latest Connected Consumer Study shows few surprises with known trends just continuing to ...
Read more
Making video work for your brand
Video can add impact to a brand’s online presence, but only if it is done in the right way. There ...
Read more
