Brand marketing trends for 2018: Consumers speak volumes. Listen…
Predictive brand loyalty and engagement metrics allow marketers to more accurately decipher consumers’ words, emotions and expectations, aspirations and inclinations.
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Tag: video
Bringing live streaming to television
Live streaming, like YouTube, has become a popular activity for many people and a way to make money for some. ...
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Beauty for girls, pranks for boys – it’s the same old gender stereotypes for YouTube stars
YouTube has become a platform where stars are made. Yet, despite this, there still exists gender inequality and stereotypes on ...
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Special stories and paying close attention to details (videos)
To be a good investigative journalist, a person needs to pay attention to all the details and be passionate about ...
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Television news trumps online sources in MENA region
Findings of a new study by the Northwestern University in Qatar show that consumers in the MENA region rely mostly ...
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Video: ‘We need to reinvent the media agency model’ – Kelvin Storie
The current media agency model needs to change, says MOST Awards Media Agency Rising Star, Vizeum's Kelvin Storie.
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