Why?
Anybody in the media industry who ever had me as their coach at an AMASA Workshop would remember I always ...
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Tag: WARC
Awards Wrap: Ogilvy flys the flag at Cannes, Sikuvile Journalism award winners announced, Urban Brew nominated ‘Best International Show’ at the 11th annual National Reality TV Awards 2022
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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There’s a war going on for your ears | Do you even care?
Audio is the new, well audio, and it’s as serious and disruptive an advertising tool as social media was a ...
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When chasing down targets, it pays to aim for the heart
The mere fact that your ad was liked by its audience is not evidence that the ad was in any ...
Read moreDetailsAwards Wrap: LIONS Live kicks off soon, Campaign Publishing Awards stream today
The Media Online's weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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The Lockdown Chronicles #20: Share of voice or share of void?
To suggest that by merely relatively out-spending a competitor a brand will experience long term market share gains when the ...
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