Tag: World Editors Forum

Publishers have a distinct advantage over other content providers or marketing agencies in that they “own” their audience. However, this ...

As more brands and publishers venture into native advertising, the quality of branded content becomes critically important. Since native advertising looks ...

A few years ago, many editors and news publishers believed native advertising would undermine the credibility of journalism. But the harsh ...

Many publishers still tend to be tentative in embracing programmatic advertising, often worried that it will cannabalise sales. It won’t, ...

The days of "one size fits all" are long gone. You have to deal with each channel, each target group ...

As director of our Global Advisory team, I always look forward with anticipation to World Publishing Expo. Hamburg is no ...