CNN takes Ecosphere to Rio+20
CNN International is taking the award-winning CNN Ecosphere live to Rio20+, the United Nations Conference on Sustainable Development. Tweets with the hashtag #Rio20 will become visible in a digitally rendered ‘living sphere’ on approximately 30 ‘Topic-Trees’. This -generated sphere made its debut at the Durban Climate Change Conference 2011, where it collated and displayed users’ ideas on key aspects of the conference.
The Ecosphere allows CNN International to gather opinions, ideas and thoughts of the worldwide Twitter community on sustainability and climate change policy and makes them visible. Visitors can observe the growth of the Twitter ‘trees’ in real time. Ecosphere can be watched in a livestream via an internet browser, which can be easily embedded in other websites.
The hashtag #Rio20 filters tweets on the topics discussed at and around the UN conference and sorts them by relevance. Visitors to the Ecosphere can examine the main discussion topics of the Twitter community by zooming on the different ‘tree branches’, while a separate timeline documents the development of the discussions and the Ecosphere environment itself.
Ecosphere waawarded with two Cannes Lions at the 59th International Festival of Creativity, one Silver Lion in the category ‘Publications & Media’ and one Bronze Lion in the category ‘Best Integrated Campaign Led by Promotion and Activation’.
A YouTube video can be shared via http://youtu.be/hLBXpkDSOBs.